WORK

Spotify on TV: Evolving the Now Playing View

The full Spotify experience, on the big screen
I’m currently the design lead for the most visited view on the TV Spotify app: the Now Playing View (NPV). Using tools like Cursor to push the envelope on what a TV experience could be.

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Establishing an AI-native design practice at Spotify

Empowering designers to build
At Spotify, I've been one of the key people driving a shift toward AI-native design practice.

From shipping code to millions of users (second ever designer at Spotify to do this), to building fully functional prototypes for in-person testing, to setting up processess and helping designers onboard unto this new way of working.

The ultimate goal being shortening the distance from idea to production, improving craft and product quality, and demonstrating that designers should operate closer to the code.

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Sharing from Spotify (and designing the iconic share sticker)

Sharing anything, anywhere, to anyone

Design overhaul of the end-to-end sharing experience to make it frictionless, delightful and intuitive for tens of million of users who use it every month.

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The Row

Inviting consumers to The Row’s exclusive world
While at Hugo & Marie, I consulted on both functional and visual components of The Row’s digital experience and partnered with the brand’s development team to design, test and execute vital advancements of the live site and social channels.

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Add to Spotify from Instagram & TikTok

Save to Spotify, with one tap
I was the design lead from the Spotiy side on the latest Spotify integrations on TikTok and Instagram that lets you save your favorite songs from TikTok and Instagram to Spotify, with one tap. Tens of millions of users saving hundres of millions of times as of August 2025 across both integrations.

PR (TikTok): TechCrunch / Spotify Newsroom / Variety
PR (Instagram): Billboard / DIYMusician / Music Business Worldwide

Miscallenous

Random tidbits of a past life and older client work

Creating a best in-class, multi-intent TV experiece for millions of audiophiles worldwide